1

Building the strategy's master plan

• Defining the company's general policy.
• Promoting the company's vision or purpose.
• Deploying the strategic objectives.

2

Analyzing the company's background

• Impact of globalisation.
• E-commerce and consequences.
• Sustainable development and new priorities.

3

Creating your strategic assessment

• External analysis:
• Identifying your competitors.
• Assessing the market's supply and demand.
• Studying the competitive dynamic.
• Internal assessment:
• Building the company's value chain.
• Identifying the company's strategic resources.
• Assessing the internal skills and how to transfer them.

4

Strategic analysis assistance tools

• Use PEST and SWOT matrices.
• Identifying key success factors.
• Creating the value chain.
• Locating the five Porter forces.
• Creating the BCG and McKinsey matrices.

5

Outlining the strategic orientations

• Drawing on your assets.
• Key success factors: Products, clients, technologies, etc.
• Drawing on your competitive advantages.
• Taking your unique features into account: Skills/market position.
• Choosing your strategic options: Cost, differentiation, specialization, diversification.
• Defining the growth strategy: Internal or external?

6

Deploying the strategy

• Identifying the conditions for successful implementation.
• Taking the corporate culture into account.
• Analyzing each step to maintain an operational dynamic.
• Deploying successfully.
• Orchestrating internal and external communication.

7

Developing your leadership

• Uniting your teams around the strategy.
• Locating patches of resistance.
• Using instruments of action.
• Detecting your employees' skills.
• Developing collective intelligence.